Hi, I’m Lazar Mladenović
Head of Product & Design
Innovative Head of Product & Design with 8+ years of experience leading cross-functional teams to deliver strategic, customer-focused solutions that drive growth and business success.
Expertise in Web3, blockchain, EdTech, cybersecurity, and fintech, with a strong track record in scaling products, boosting valuations, and crafting exceptional user experiences.
work
- Kait LabChanging the way education works combining smart pen and AIVIEW
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- Skytra (Airbus)Reinventing risk management for the air travel industryVIEW
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- MimiElectronic life coach for 3 to 6-year-oldsVIEW
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- snipers.saleSpecialized in finding the key decision-makers for new prospectsVIEW
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- Allio CapitalInformed Investors Build Macro Portfolios and DeFiARCHIVED
- NFTizerCollectibles. Ownership. Tokenization. Art. Music.ARCHIVED
- Arkade VenturesTON games, Token Economics, and many more.ARCHIVED
- TrickestVisualize, operate & scale everything offensive securityARCHIVED
- InterTraderUse your insight, then make your move.ARCHIVED
bio
15+
Products Shipped
Since 2016, I’ve worked on 15+ projects and delivered various contribution to each.
10+
People Mentored
To find their dream job in different industries and roles.
I’m Lazar Mladenovic, an experienced Product Designer and Product Manager with a background in AI-driven product development, education technology, Web3, DeFi, NFTs, cybersecurity, and fintech. Over the past eight years, I’ve worked across diverse industries, leading cross-functional teams to create innovative, user-centric products that leverage cutting-edge technologies.
One of my proudest achievements has been developing a smart pen solution for education, integrating AI and adaptive learning principles to enhance student engagement. I’ve also consulted with startups and established companies like Airbus, guiding them through fundraising, product strategy, and market expansion efforts. My hands-on experience spans mobile app development for young learners, enterprise cybersecurity solutions, and building Web3 products such as DeFi platforms, NFT marketplaces, and DAO frameworks.
As a generalist, I thrive at the intersection of design, technology, and strategy—building intuitive, scalable solutions while aligning them with long-term business goals. Whether I’m working on DeFi applications, AI tools, or Web3 solutions, my focus is always on delivering products that drive real impact and support sustainable growth. Passionate about continuous learning and team leadership, I foster collaboration and align talented individuals toward shared goals, always striving to create products that blend technology with human experience.
One of my proudest achievements has been developing a smart pen solution for education, integrating AI and adaptive learning principles to enhance student engagement. I’ve also consulted with startups and established companies like Airbus, guiding them through fundraising, product strategy, and market expansion efforts. My hands-on experience spans mobile app development for young learners, enterprise cybersecurity solutions, and building Web3 products such as DeFi platforms, NFT marketplaces, and DAO frameworks.
As a generalist, I thrive at the intersection of design, technology, and strategy—building intuitive, scalable solutions while aligning them with long-term business goals. Whether I’m working on DeFi applications, AI tools, or Web3 solutions, my focus is always on delivering products that drive real impact and support sustainable growth. Passionate about continuous learning and team leadership, I foster collaboration and align talented individuals toward shared goals, always striving to create products that blend technology with human experience.
Highlights
- Scaled Kait’s valuation from $1M to $20M and user base from 0 to 300,000+ students.
- Led product & design of wallets, TON-based games, DeFi, and NFT marketplaces, that resulted in boosting client adoption by 40%.
- Led Airbus' Skytra startup, securing partnerships with Kiwi.com and Nasdaq.
- Redesigned Trickest’s core platform interface, simplifying workflows and increasing user adoption by 37%.
- Redesigned Trickest’s core platform interface, simplifying workflows and increasing user adoption by 37%.
process
Discovery and Research
The process begins with research and discovery, aimed at understanding market needs, identifying trends, and gathering customer insights. This involves conducting competitive analysis, stakeholder meetings, and user interviews to ensure alignment with both market opportunities and internal business goals. Leveraging analytics tools, this phase helps identify key pain points and actionable insights that will shape the product strategy.
Product Strategy and Roadmap Development
This stage translates research into a clear product vision. The goal is to develop a roadmap aligned with business objectives, prioritizing features and milestones that add the most value. Using tools like OKRs (Objectives and Key Results), the product team ensures that each decision aligns with the company’s broader strategic goals. Collaboration with departments like marketing, technology, and business development is critical during this phase to set realistic expectations.
Ideation and Concept Design
With the strategy in place, the team enters the ideation phase, where early ideas are explored through design sprints and brainstorming sessions. Concepts are quickly validated with low-fidelity wireframes and prototypes, allowing the team to gather feedback early. The focus is on testing assumptions and narrowing down the best product direction while ensuring alignment with user needs and business objectives.
Detailed Product Design and Prototyping
In this phase, the product team works closely with designers to develop high-fidelity mockups and interactive prototypes. The goal is to ensure that the product is both visually appealing and technically feasible. Collaboration with developers ensures smooth handoffs, and usability tests provide feedback on the prototypes, ensuring a seamless user experience. Each iteration refines the product further to align with both technical requirements and user expectations.
Product Development and Iteration
Once designs are finalized, the team transitions to development, following agile methodologies to build the product incrementally. User stories are written and prioritized, and development is managed through sprint cycles. Regular standups and sprint reviews keep everyone aligned, allowing for fast feedback and adjustments as the product evolves. This iterative approach ensures continuous progress while adapting to new information or shifting requirements.
Testing and Quality Assurance (QA)
Testing is crucial to ensure the product meets high standards. QA teams conduct rigorous testing, tracking bugs and ensuring each component works as intended. User acceptance testing (UAT) is also conducted to validate that the product meets the needs of the end users. This phase focuses on identifying any issues early and ensuring smooth product functionality before release.
Launch and Go-to-Market
The launch phase is carefully coordinated with marketing, sales, and technical teams to ensure a seamless rollout. This includes developing marketing campaigns, user onboarding materials, and ensuring that launch-day operations are aligned. Key metrics are tracked immediately post-launch to assess the product ’s market fit and initial performance.
Post-Launch Monitoring and Continuous Improvement
After launch, the focus shifts to monitoring performance metrics, such as NPS, retention rates, and user engagement. Feedback loops are established through analytics and user surveys to identify areas for improvement. The product team prioritizes updates and new features based on user feedback and market needs, ensuring the product stays relevant and competitive in the long run.
testimonials
